Big data tells you why single -store stores are more popular with consumers? In the new year, people in the catering industry have settled their viewpoints in the consumption model of single -type catering in the future of catering trends. In fact, some
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Big data tells you why single -store stores are more popular with consumers?
In new year, the catering industry has put the viewpoint on the consumption model of single -type catering in the outlook of future catering trends. In fact, some catering people have begun to try the pilot of single -product stores, and some catering chain companies are planning to develop the brand brand brand. Then, consumers' consumption of single -product catering is viewed. A questionnaire for single -category consumption for this topic has hoped that it can bring a certain reference value to the dining friends.
In the context of fast -paced urban life, consumers' frequency of eating (dining out) has improved. One person or two people seem to be a bit luxurious every day. Essence Sometimes it is just to solve the simple needs of a dinner, but I have no energy to go home to do it myself. At this time, the advantages of single -type restaurants are reflected.
is larger and comprehensive, small and sophisticated slightly more
A chooses to choose a choice of a certain dish or a taste when choosing a restaurant. This view was recognized by 94.7%of the investigators.
It, most consumers went to a certain restaurant because they wanted to eat a certain dish. From this point of view, the restaurants of single categories account for a certain advantage. Because single -type restaurants have impressed consumers because of their "focus".
The same product, comparison of single -type restaurants with ordinary restaurants, 39.8%of consumers believe that single -type restaurants are "produced more professional"; 37.6%of consumers believe that the "dish taste of the dishes is better in the taste of the restaurant. "; 14.0%of consumers believe that going to single -type restaurants" do not need to make too many options. "
is also based on this. Under the PK of "large and complete" and "small and fine", "small and fine" is slightly better. 56.5%of consumers are more inclined to small and fine single -type restaurants. Essence
of course, "large and complete" restaurants can also make a certain amount of dishes well, and at the same time, combined with the strengthening of the menu, poster, etc., to deepen the impression of customers, so that customers can remember a certain or certain or certain Several dishes, the so -called signature dishes.
fast and specialized, the two are indispensable
If the most possible dining groups of single -type restaurants, it is not difficult to find that saving time is the biggest attraction point. According to the survey, 47.3%of consumers believe that single -product restaurants can save "order time"; 28.0%of consumers believe that they can save "waiting time"; and 19.4%of consumers think they can save "waiting for" waiting Position time.
After all, under this fast -paced society, time is money. "Fast" is a big attraction point for single categories, but only "fast" is definitely not enough, and fast food is fast. Good taste, rich nutrition, and best decoration to meet the consumer needs of modern people.
, that is, the reason for consumers to choose single categories is still "specialized". According to the survey, the main factors of leading consumers to eat for single -category restaurants are first of all "authentic tastes", accounting for 59.1%; followed by "ingredients quality", accounting for 26.9%.
Because of focus, it is more beautiful
Why do single -type restaurants have been widely concerned recently? In the past, consumers went to the restaurant to dine. It is rich and high -grade, and it is not suitable for single -type restaurants. But today, the daily daily dining demand has increased significantly, and the market prospects of single -category restaurants cannot be underestimated. For the view that "the restaurant only provides a single product to make people feel limited and affect the dining experience", 67.7%of consumers hold a negative attitude.
It, most consumers look at the advantages of single -product restaurants.
95.7%of consumers agree that "the professionalism of single -type catering in its category is higher and the product quality is better"; 89.2%of consumers agree that "single -product catering is faster and more convenient"; 91.3% Consumers recognize the view that "the single product has distinctive characteristics and is more attractive to consumers"; 97.8%of consumers believe that "the selling point of single product products is clear, and it is easier for consumers to remember."
In comprehensive, the advantages of single -type restaurants include more professional, higher quality, faster quality, saving dining costs, distinctive characteristics, easy to remember, and so on. At the same time, it is easy to give consumers a "single" impression. Facing the rich choices and fierce competition in the catering market, will the category face the embarrassment of one -time business?
In the survey, we found that 76.3%of consumers did not agree with the saying that "single -category products were too single and difficult to repeat patronage". To make a product refined, the taste is recognized by consumers, and naturally he will often linger in his heart. At the beginning of the article, we are talking about a restaurant because of a dish. This is the charm of concentration.