There is in the Beijing motorcycle market

Robert

January 4, 2023 at 4:42 am

Beijing is the first good area of our country and a place for merchants. Even the products that are "banned" by motorcycles are not exceptions. Beijing has always been an important battlefield for motorcycle manufacturers to compete. Recently, the reporter visited some motorcycle salespersons in Beijing and had some understanding of the current motorcycle market in Beijing.

The summer is the peak sales season. In the first half of the year, the market conditions were steadily rising

Because of the urban area "forbidden motorcycle", the main motorcycle salespersons in Beijing are in the suburbs. I heard that there is a Beijing motorcycle commercial building near Bali Bridge in Tongzhou District. On the afternoon of the beginning of August, the reporter went to explore. Due to the unfamiliar road, the driver and master of the road was pulled directly to Xinhua Street, Tongzhou District.

This is right. Near the west gate of Xinhua Avenue is also a settlement area for motorcycle sellers. The larger merchants include Zhongshan Commercial Bank Motorcycle City, Beijing Grand Family Motorcycle Co., Ltd., and so on. The sellers are unwilling to stop the business in their own stores, and they see a row of motorcycles in the neatly parked on the side of the road. The front of various motorcycle sales exhibition halls attract customers. There are constant consultations with customers to consult some vehicle performance. Several beautiful new vehicles have even surrounded many people who are talking about. A salesperson at the Moto City of Zhongshan Commercial Bank told reporters that the market is not bad recently. Here, summer is the peak season for motorcycles. Due to the cold days, riding a motorcycle is too frozen, so Beijingers prefer to buy motorcycles in summer. The hot weather just allows people to ride a motorcycle. Master Wang of the "big family" also said that the business of motorcycles this year is not difficult to do, and the sales market is OK, which is slightly increased than in previous years.

It was in the evening when it reached the Beijing motorcycle commercial building near Bali Bridge. It is a sales exhibition hall, and the three or four floors are the office area. Although it is closer to the urban area of Beijing, compared with the geographical location of those stores in Xinhua Street, it is obviously a bit biased here. In addition, the road is being renovated nearby. It is too late, and the exhibition hall in more than 10 minutes has not seen a customer patronizing. For a while, it was impossible to explain the sales of the commercial building. In the next interview, the reporter gradually learned the brilliant performance of the commercial building. According to Chen Jinjun, general manager of commercial building, Beijing Motorcycle Commercial Building is the largest motorcycle seller in Beijing and its surrounding areas. The market share in the region has reached more than 30%. Vehicle products wholesale, the annual sales volume of about 40,000 vehicles, its main agent manufacturers are Jialing and Zong Shen. Chen said that in the first half of this year, the sales of the commercial building increased by 10%compared with the same period last year, especially the products of several manufacturers in Jialing and Zongshen, which increased significantly.

Themotor car becomes a popular companion in the suburbs of Beijing

. Although motorcycles are getting away in the sight of Beijing citizens, in the suburbs, motorcycles are exerting their playback. Its important role is to replace bicycles to become a mobility of ordinary people.

In interviews, an elderly couple who is preparing to buy a motorcycle told reporters that they are going to buy a motorcycle for a daughter who is about to get married. The old couple said that in the suburbs of Beijing, whether it is town or rural areas, buying a motorcycle is as important as buying a bicycle in the past. It is much more convenient to have a motorcycle. When people still can't afford a car now, motorcycles can not afford a car. The price of thousands of dollars can also accept the price of thousands of dollars, and many people use motorcycles as a dowry for girls when they get married.

In terms of models, riding cars still occupy the mainstream of the market, but the sales of pedal cars and prince cars have also risen. Since this year Jialing 150, Zong Shen 150, Zong Shen 100 Little Prince, Lifan 150, are all popular models. Due to the long wheelbase, master handle, and low saddle of the prince, the prince has shaped a chic ride attitude. A young man who had just bought a Zong Shen 150 Prince car smiled and said, "Buying a motorcycle is to ride to look at it." The mainstream of sales is the various motorcycles with a displacement of 125ml, followed by 100ml and 150ml displacement. The most common 70ml, 90ml, and 50ml of motorcycles in the past few years have rarely seen the markets in Beijing. In addition, affected by factors such as environmental protection standards, the various motorcycles of Erchun are gradually withdrawing from the market.

The manufacturer competition is the sales strategy and comprehensive strength

It from the sales of the motorcycle market, the motorcycles of the Chongqing section such as Jialing, Zongshen, Lifan, Longxin, etc. Occupy the mainstream position, Qianjiang Car also occupies a certain market with a price advantage. In addition, the price is still an important factor affecting the sales of the motorcycle market. Mid -range cars with a price of less than 6,000 yuan are most likely to be accepted by consumers. Among them, the most popular price of riding cars is 3500 yuan-4500 yuan, the most popular price of Prince Edward car is 5,000 yuan -6000 yuan, and the most popular price of pedal cars is 6,000 yuan.

Despite this, many motorcycle sales staff also told reporters that consumers actually value the product's quality and performance most when buying a car. It's just the little cheap in price, and ignore the brand credibility, quality and performance of the entire product. Regardless of whether the purchase ability of consumers or the performance price of the product, the prices of some mainstream motorcycle products in China are no longer high. It can be said that the competitive price war between manufacturers is the most unpopular. The manufacturer is embarrassed, the seller is not good, and consumers do not recognize it.

General manager Chen Jinjun of Beijing Motorcycle Commercial Building pointed out that for the manufacturer, the phenomenon of the long -term sales market in a certain area is actually a comprehensive evaluation of the strength of the manufacturer. Manufacturers The true content of competition is a marketing strategy, a scientific research investment, a planned advertisement, a customer service, looking for good agents and establishing a long -term cooperation is an important factor in winning the market.

2 thoughts on “There is in the Beijing motorcycle market”

Julius
January 4, 2023 at 4:42 am

Answer to buy domestic and joint venture models. You can go to the chain stores that flag and wind speed, and it is located in multiple locations in Beijing. Beijing has always spread the saying that Nanqi Li Bei Wind Speed is the general agent of most of Beijing's domestic motorcycles. The brands operated by Qili include spring breeze, logo, Yangtze River, Guangyang, etc., the brand of the wind speed agent Haojue Suzuki, Sanyang, Honda and other models. Beijing selling imported motorcycles is the most concentrated in Golden Port, KTM, BMW, Suzuki, Augusta, Dutcadi, Kawasaki, Triumph, Augusta, and other large 4S shops. At the entrance of Jingang Automobile Park, there are also chain stores of Flame and Earth Hengtong (Haojue Suzuki).

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Robert
January 4, 2023 at 4:42 am

Beijing is the first good area of our country and a place for merchants. Even the products that are "banned" by motorcycles are not exceptions. Beijing has always been an important battlefield for motorcycle manufacturers to compete. Recently, the reporter visited some motorcycle salespersons in Beijing and had some understanding of the current motorcycle market in Beijing.

The summer is the peak sales season. In the first half of the year, the market conditions were steadily rising

Because of the urban area "forbidden motorcycle", the main motorcycle salespersons in Beijing are in the suburbs. I heard that there is a Beijing motorcycle commercial building near Bali Bridge in Tongzhou District. On the afternoon of the beginning of August, the reporter went to explore. Due to the unfamiliar road, the driver and master of the road was pulled directly to Xinhua Street, Tongzhou District.

This is right. Near the west gate of Xinhua Avenue is also a settlement area for motorcycle sellers. The larger merchants include Zhongshan Commercial Bank Motorcycle City, Beijing Grand Family Motorcycle Co., Ltd., and so on. The sellers are unwilling to stop the business in their own stores, and they see a row of motorcycles in the neatly parked on the side of the road. The front of various motorcycle sales exhibition halls attract customers. There are constant consultations with customers to consult some vehicle performance. Several beautiful new vehicles have even surrounded many people who are talking about. A salesperson at the Moto City of Zhongshan Commercial Bank told reporters that the market is not bad recently. Here, summer is the peak season for motorcycles. Due to the cold days, riding a motorcycle is too frozen, so Beijingers prefer to buy motorcycles in summer. The hot weather just allows people to ride a motorcycle. Master Wang of the "big family" also said that the business of motorcycles this year is not difficult to do, and the sales market is OK, which is slightly increased than in previous years.

It was in the evening when it reached the Beijing motorcycle commercial building near Bali Bridge. It is a sales exhibition hall, and the three or four floors are the office area. Although it is closer to the urban area of Beijing, compared with the geographical location of those stores in Xinhua Street, it is obviously a bit biased here. In addition, the road is being renovated nearby. It is too late, and the exhibition hall in more than 10 minutes has not seen a customer patronizing. For a while, it was impossible to explain the sales of the commercial building. In the next interview, the reporter gradually learned the brilliant performance of the commercial building. According to Chen Jinjun, general manager of commercial building, Beijing Motorcycle Commercial Building is the largest motorcycle seller in Beijing and its surrounding areas. The market share in the region has reached more than 30%. Vehicle products wholesale, the annual sales volume of about 40,000 vehicles, its main agent manufacturers are Jialing and Zong Shen. Chen said that in the first half of this year, the sales of the commercial building increased by 10%compared with the same period last year, especially the products of several manufacturers in Jialing and Zongshen, which increased significantly.

Themotor car becomes a popular companion in the suburbs of Beijing

. Although motorcycles are getting away in the sight of Beijing citizens, in the suburbs, motorcycles are exerting their playback. Its important role is to replace bicycles to become a mobility of ordinary people.

In interviews, an elderly couple who is preparing to buy a motorcycle told reporters that they are going to buy a motorcycle for a daughter who is about to get married. The old couple said that in the suburbs of Beijing, whether it is town or rural areas, buying a motorcycle is as important as buying a bicycle in the past. It is much more convenient to have a motorcycle. When people still can't afford a car now, motorcycles can not afford a car. The price of thousands of dollars can also accept the price of thousands of dollars, and many people use motorcycles as a dowry for girls when they get married.

In terms of models, riding cars still occupy the mainstream of the market, but the sales of pedal cars and prince cars have also risen. Since this year Jialing 150, Zong Shen 150, Zong Shen 100 Little Prince, Lifan 150, are all popular models. Due to the long wheelbase, master handle, and low saddle of the prince, the prince has shaped a chic ride attitude. A young man who had just bought a Zong Shen 150 Prince car smiled and said, "Buying a motorcycle is to ride to look at it." The mainstream of sales is the various motorcycles with a displacement of 125ml, followed by 100ml and 150ml displacement. The most common 70ml, 90ml, and 50ml of motorcycles in the past few years have rarely seen the markets in Beijing. In addition, affected by factors such as environmental protection standards, the various motorcycles of Erchun are gradually withdrawing from the market.

The manufacturer competition is the sales strategy and comprehensive strength

It from the sales of the motorcycle market, the motorcycles of the Chongqing section such as Jialing, Zongshen, Lifan, Longxin, etc. Occupy the mainstream position, Qianjiang Car also occupies a certain market with a price advantage. In addition, the price is still an important factor affecting the sales of the motorcycle market. Mid -range cars with a price of less than 6,000 yuan are most likely to be accepted by consumers. Among them, the most popular price of riding cars is 3500 yuan-4500 yuan, the most popular price of Prince Edward car is 5,000 yuan -6000 yuan, and the most popular price of pedal cars is 6,000 yuan.

Despite this, many motorcycle sales staff also told reporters that consumers actually value the product's quality and performance most when buying a car. It's just the little cheap in price, and ignore the brand credibility, quality and performance of the entire product. Regardless of whether the purchase ability of consumers or the performance price of the product, the prices of some mainstream motorcycle products in China are no longer high. It can be said that the competitive price war between manufacturers is the most unpopular. The manufacturer is embarrassed, the seller is not good, and consumers do not recognize it.

General manager Chen Jinjun of Beijing Motorcycle Commercial Building pointed out that for the manufacturer, the phenomenon of the long -term sales market in a certain area is actually a comprehensive evaluation of the strength of the manufacturer. Manufacturers The true content of competition is a marketing strategy, a scientific research investment, a planned advertisement, a customer service, looking for good agents and establishing a long -term cooperation is an important factor in winning the market.

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