The historical background of the brand and the story behind
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The historical background of the brand and the story behind
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Dior History Christian Dior was born in 1905 in France's Normandy. "Dior" was a combination of "Dieu" and "or" in French. Gold later became the most common representative color of the Dior brand. Dior is not a clothing design. He graduated from the Paris Academy of Political Science and as the son of an entrepreneur. His enthusiasm for art has never faded. After the fashion field continued to float, in 1946, Dior, who had been confused, opened the first personal clothing store on Montaigne Avenue, Paris.
In 1947, Dior launched his first fashion series: the rapidly closing waist highlight the contrast with the chest curve. The skirts of long and calf use black wool dots with delicate folds, plus the modified modification is delicate. The shoulder line subverts the eyes of everyone, known as "New Look", which means that Dior brings a new look to women. Indeed, Dior rebuilt the beauty of post -war women and established the noble and elegant taste of the entire 50s of the 1950s. It also deeply imprinted the name of Christian Dior in the history of women's hearts and the history of the 20th century.
Dior can become a classic, in addition to its innovation with elegant design, it also cultivates many excellent young designers. Yves Saint Laurent, Marc Bohan, Ferre, and John Galliano took over after Dior's death. The extraordinary design skills pushed Dior's momentum to the top, and the design spirit they adhered to the same -Dior's exquisite tailoring. In 2001, the French designer Hedi Slimane took over the Dior Homme after the renamed. His design emphasizes perfect lines. Ultra -small clothing shows a little pathological beauty through lean young male models, which has swept the world all the world's beauty. Essence
Today, in addition to high fashion, Dior's brand scope has been expanded to perfume, fur, knitwear, underwear, cosmetics, jewelry and shoes, etc., constantly trying, continuous innovation but always maintaining elegant style and taste. In 1947, Dior made an indelible contribution in the process of rebuilding the World Fashion Center after the World War II; in 2005, the 100th anniversary of Christian Dior was born. Essence
January 1905, born in Normandy France
1920-1925, studying politics
from 1928 to 1931, painter
1931-1937, free designer, free designer
1937-1939, Piguet (leather) clothing store assistant designer
from 1941-1947, Lelong (Lelong) clothing store designer
1946, opened his own store
In 1935, in the early days of independence, Dior experienced a very dark time. Every day he has to search for job opportunities from the small advertisements in the newspaper. He has no fixed address and sometimes lives with friends. Sometimes he sleeps on the street, hungry a meal, a meal, and finally gets tuberculosis. Nevertheless, Dior never collapsed.
In one day when Dior was deeply frustrated because he couldn't find a job, a friend in the fashion industry suggested that he draw some fashion design drawings, but he was very popular. Each design fully reveals his unique talents. He has grasped the dynamics in life tightly, and each design is so lifelike.
In 1937, he finally became a fashion designer of the "Piguet" company. At this moment, World War II erupted, Dior was forced to leave Paris to reunite with his family. When he returned to Paris, his "Piguet" company's fashion designer was replaced by others, and he had to become an assistant. At that time, Dior was over 40 years old, and his friends around him were successful, and it was Dior's turn.
The years of attempts and failures made Dior mature, and he clearly realized his talent. He is a natural designer who has never learned the skills of cutting and sewing, but the concept of cutting is clearly sensitive to the proportion.
In 1946, Mr. Dior happened to meet the commercial tycoon Marcel Bossac under the chance of chance. The two of them had 85 employees and the first Christian Dior store with 60 million enamel funds. Avenue Montaigne was officially founded, and the whole shop was mainly decorated with Mr. Dior's favorite gray two colors and French Louis 16 style.
February 12, 1947, this is a brilliant day. Dior opened his first senior fashion show. The first fashion series launched was called "New Look". This fashion has a distinctive style: the skirt is no longer dragging the ground, emphasizing that women's breast augmentation hips, slender waist, and feminine shoulder -shaped curves broke the lines of conservative old boards after the war. This style caused a sensation in Paris and the entire Western world, leaving a deep impression, making Dior's reputation in the fashion industry. When models appear in front of them, people almost dare not believe their eyes: the large skirts with large round tables, the thin waist, the tall breasts, and the hat that covered half of the eyes ... Suddenly, people's eyes were shining. The ladies sitting in the audience's seats were annoyed and uneasy for the short skirts wearing themselves and the eggplant tied to their bodies. This day Dior succeeded.
shortly after, Dior took his first fashion series "New Fashion" to successfully develop the rising cause to the other side of the Atlantic-the United States. The news quickly spread throughout New York, and Dior finally took root on the seventh street in New York (the famous streets nationwide). The arrival of Dior brought the charm and color of European fashion because of the hometown of "Uncle Sam", which once broke out with Europe. People began to say goodbye to mini skirts, lantern sleeves, flat heels and broccoli -style hats. Dior's design also broke the popular Chanel fashion before the war. Dior's half -covered wide -edge hat and rustling long skirt made people remember more classic times. This is a new style that Dior emphasizes.
Dior boldly used black in the second stage of creation. The black pure wool dress was 40 meters. Dior named the second issue "Derame".
Sub -subsequent Dior planned his career to Cuba, Mexico, Canada, Australia, Britain and other countries. In just a few years, a huge commercial network has been established around the world.
In 1947, the first bottle of perfume named after "MISS DIOR" heard the world, followed by "DIORAMA" and "".
The "vertical shape" and "tulips" launched in the 1950s are the performance of Dior's design concept of fashion feminization.
In 1952, Dior began to relax the waist curve and improve the hem of the skirt.
In 1953, the bottom of the skirt was raised to 40 cm away from the ground, causing European society to be uproar.
In 1954, the designed reduction of the shoulder width, increasing the "H" type of the hem of the skirt, and the "Y type" and "spindle type" series released in the same year, all caused a sensation. These simple and young straight designs still reflect his slender and gorgeous style, and always follow the standards of traditional women.
In 1985, "Poison" came out.
In 1991, "Dne" came out.
In 1995, "Dolcevita" came out.
[Edit this paragraph] Dior Life Event
1946: CHRISTIAN DIOR Clothing Company was established in Paris;
1947: Launched the first clothing series-spring and summer clothing series in 1947,以“新风貌“的风格一举震惊全球服装界;rn 1948年:Christian Dior香水公司成立;rn 1949年:推出1949年---1950年秋冬服装系列,8天之内, The company has received orders for more than 1,200 skirts;
1951: Establishing a glove long stockings department;
1953: Launched the 1953 --- 1954 clothing series, "shocking" Style --- The length of the skirt is shortened to 40 cm from the ground, shocking the British Island in one fell swoop;
1954: The first store of Christian Dior in London; It has reached 1,000 people, distributed in 28 workshops, and the manufacture of high fashion accounted for half of the high-end fashion export volume of the entire French at that time; the clothing of 1954-1955 was refreshing;
1955: Christian Dior was in The famous Sorbon University of Paris held a lecture, and more than 4,000 college students came here; Yves Saint Laurent (Ive Saint Roland) joined Christian Dior to become the assistant of Dior;
: Mr. Dior died unfortunately He died of a heart disease, and Iv Saint Laurent was ordered to be ordered to become the heir of Dior, the design of Dior clothing.
[Edit this paragraph] Dior current
Dior not only made Paris restore the status of the fashion center after World War II, but also cultivated two well -known design masters: Pierre Kadan, Yidan, Iraqi Huscus St. Loron. Dior's company also made it more than a newcomer. It is with the successive efforts of San Loron, Mark Bohn, Ferle, and John Caliano. Trust and pursuit, whether it is clothing, leather goods, cosmetics, perfumes.
/official website.
[Edit this paragraph] brand recognition
Dior clothing is different from other brands. It does not use any obvious signs such as CD or Dior The classic logo is also very light color. For example, some costumes under the light gray bottom of some clothing and the Dior logo of the dark gray characters and the handbelt of some packets will be obvious but very elegant. The Dior will not put the logo outside.) Christian Dior Paris on the clothing is the best way to identify. In addition, Dior's relatively high -end clothing series (of course Dior itself is a high -end brand, here refers to high -end high -end clothing codes of clothing labels, there will be a fine red line, which is said to be the originality of Dior.
CD: This deflection often appears on Dior's accessories, such as the side of the glasses frame, buckle ring, belt, and leather clip. Dior: Hanging on the loop and chanting the key ring with the four letters of Dior is the most obvious sign of the "Lady Dior" leather bag, and later it almost became another obvious sign of Dior. Diamond plaid: Dip -dedicated diamond grid, rarely appears on the clothing, can be seen on the Dior leather clip.
[Edit this paragraph] Dior is in China
1. Clothing counter
Dior Homewear Men's Men's Men's National Shanghai Hang Lung Plaza store opened in 2005, Beijing Financial Street Shopping Center Store and Beijing Financial Street Shopping Center Store in 2007 Wangfu Peninsula Hotel also has Tianjin Friendship Commercial Building Store, which opened in 2008.
Dior women's clothing nationwide, Shanghai, Tianjin, Hangzhou, Guangzhou, Qingdao, Harbin and other 10 stores.
2. Perfume counter
Dior perfumes have counters in the department stores of major cities across the country, such as Beijing, Tianjin, Shanghai, Chengdu, Hangzhou, Nanjing, Wuhan, Qingdao, Harbin, Changsha, Nanchang, Zhengzhou, Zhengzhou, Zhengzhou , Fuzhou, Guangzhou and so on.
dior glasses
The carefully designed with Dior glasses style can be carved from its details, innovative technology and excellent lines and outlines clearly; except for elegant In addition to the logo, the glasses itself also attracts the public's vision with clear outlines and avant -garde design and color. There are obvious embellishment of Dior's logo on each Dior glasses rack or sunglasses, always showing the taste and identity of the wearer to the world. Artworks combined with beautiful design and excellent manufacturing technology. Young frame, the sexy fluent lines designed into the fashion, make people feel new. The classic trend of Dior, glasses are always an important part, thin and light mirror frames, streamlined design, and more and more accompanying the eyes of the people wearing people.
Dior watches:
F following the DIOR Crystal Diamond Rubber Watch series, after the launch of the most remarkable hunting red and classic charm blue in the spring of 2008, the new Purple Rubber purple crystal drilling time watch in 2009 It is also grand. When the rubber strap is given the extravagant vitality of purple, the personality that surpasses itself instantly sneaked into the heart. Whether in passion, hot exercise or at the ultimate luxury party, it is the focus of everyone's envy.
Dior jewelry
It in the fields of high -end women's clothing, high -end jackets, perfumes, knots, cosmetics, etc. sense. Dior Jewelry has widely used inspiration from various historical styles, but never copied a certain appearance simply. Instead, it gives the works a novel personality through the colorful gemstones to create a unique jewelry style. In 1995, Dior also jointly developed a number of Northern Light Rhine with Swarovski, which greatly enriched the color and material of jewelry production. In addition, another major feature of Dior Jewelery is boldly using flower patterns, which also reflects his founder Mr. Dior's love for nature. Unknown small wild flowers and strong love roses are obvious design themes, and the pure lily in the valley has become a classic pattern of Dior Jewelry signature.
dior men's.
2001 to 2007 was designed by French designer Hedi Slimane. Dior Homme's men's clothing design emphasizes perfect lines by Hedi Slimane. At the same time, it is noticeable because of its ultra -small size clothing and lean young models to shoot advertisements. Even Chanel's designer Karl Lagerfeld was the fan of Dior Homme at the end of the year at the end of the year of Hedi Slimane. To put on Dior Homme.
It Dior Homme men's clothing designed by Hedi Slimane, with a near -morbid -like, skinny image, simple and sharp accessories, but equipped with punk rock rock and roll The decadent soul. Dior Homme (Dior Homme) combines British low -key melancholy temperament with France's exquisite and noble, too narrow version and thin cut, let men who wear Dior Homme look like it will never grow up. The boy, with a cold face and rebellion, revealed a hint of disdain and perseverance in his tight and thin lips.
is not suitable for Asians to wear, which is European and American style. Dior's clothing has a very special style that looks non -mainstream. It belongs to more skinny, and most of China's Dior appears in Shanghai after being Korean. Therefore, there will be very few Chinese stores, with only about 3-7. There is a family in Shanghai, one in Chongqing, and one in Beijing. Why is Dior's price so high? Due to tax issues, domestic counters are amazing. International students are usually bought abroad, which is a little cheaper. But even so, Dior Homme, as a well -known luxury, is still not acceptable to the general labor people in my country.
Dior cosmetics product classification
skin care: facial essence sunscreen/barrier cream of other maintenance eye cream/eye essence facial scrub/horny makeup remover lotion lotion/toner/spray cleansing lotion/cream n makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: makeup: Makeup: Facial/highlight/shadow powder lip pen/lip line brush pens/eyebrow powder/eyebrow cake eyeliner/eyeliner/eyeliner blush/rouge powder lip gloss/lip balm/lipstick front emulsion foundation/foundation cream/ Founding cream mascara eye shadow concealer/concealer makeup/beauty tools/loose powder other makeup
Perfume women perfumes other perfumes
Nail nails: nursing nail polish nail polish
men's care : Facial
Dior Cosmetics Classification
Anti -sensitive waterproof acne/anti -acne moisturizing and moisturizing to soothe skin deep cleaning and tightening. Whitening, moisturizing, purifying and detoxifying
[Edit this paragraph] Dior's current designer
John Galliano (John Galiano) was born in Gibraltar in 1960, and the family came to London when he was 6 years old. In 1984, John Galliano graduated from the famous London Central St. Martin Academy of Art and graduated with the qualifications of excellent students with inspiration from the French Revolution. This series of works has been widely praised by international media and was purchased by Browns, the largest fashion store in London.
. Galliano was selected as "Best Designer of the Year" in 1986 and won this award three times in the next decade. In 1990, he showed the autumn and winter series of fashion design in Paris for the first time, and was warmly welcomed by the audience.
. In 1993, he decided to settle in Paris. In 1995, LVMH handed over the high -end brand Givenchy's clothing and senior fashion parts to him designed. His outstanding talent attracted the world's attention. One year later, he further developed in the group and was the designer of Christian Dior.
Galliano's first fashion created by Dior is a sloppy yarn straight skirt with a smooth line and wavy lace. This is designed for the opening ceremony of the "Dior Fifty Anniversary" special exhibition in the Museum of Metropolitan Museum of New York. Designed a series of senior fashion and garment. His source of inspiration is rich, including the legendary Dior "New Look", Edward Flower Playboy, Massage Ms. Malaysia, Indian or Indian princess. tramp.
In November 1999, John Galliano was appointed Dior Global Creative Director. Responsible for the design of high -end fashion, ready -to -wear, leather products, women's shoes, underwear, swimsuits, and advertising and Dior window.
Galliano's unique mix and match techniques to combine street fashion, graceful and luxurious temperament, and bold and avant -garde style, showing the world's Dior's new female image. He plundered the essence of classical fashion like a robber, and integrated into modern elements in dramaticly, and made a different product of the edge of the style. In his fashion, people saw the noble sense of Elizabeth, the wild complex of the western denim, the tough guy image of the boxing master, and the spirit of rock singers and the bitch of the pimp. At the same time, there was a strong Latin flavor. Some people were drunk to his fashion and his performance, and of course, some people scolded him to "fool the fashionable monster."
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