1 thought on “Lao Fengxiang and Zhou Dasheng, which brand of gold jewelry is good?”
Kathy
The gold jewelry of Lao Fengxiang and Zhou Dasheng's two brands is almost the same. Lao Fengxiang has a long history. I tend to recommend Lao Fengxiang a little more.
The mellarly, the two brands are good from brand history, number of stores, profits, and gold prices.
Lao Fengxiang was founded in 1848. It has a long history and rich cultural heritage. It has been rated as the "China Gold Jewelry First Brand" by the Gold Association, with a sales outlet of 3000 . Business gross profit is only 7.78 %, and consumers just like jewelry companies with low profits.
The weekly was established in 2000, and the number of branches in the country is also about 3,000. Lao Fengxiang's gross profit shows that Zhou Dasheng's gold is not high.
It's simple data from these sets can be clearly seen that buying gold. If Lao Fengxiang and Zhou Da elected the family, Lao Fengxiang is better.
First, compare these two brands.
1. Lao Fengxiang is one of the earliest jewelry brands in our country. It has a century -old history. It was established during the Guangxu period (1848). Lao Fengxiang has a deeper cultural heritage, and the jewelry it produces is more in line with Chinese culture. At present, Lao Fengxiang has been identified by the Ministry of Commerce as the "Chinese old name", which shows its position in the jewelry market.
2, Zhou Dasheng was established in 1999. It has a history of 17 years. From the perspective of cultural heritage, Zhou Dasheng is not as good as Lao Fengxiang. At that time, Zhou Dasheng's development speed was very fast. On the month, Zhou Dasheng's store has exceeded 3,000. It was listed in 2017. Its market value ranked second in the country (the first place was Zhou Dafu, the third was Zhou Shengsheng, and the fourth was Lao Fengxiang). The strong development momentum cannot be underestimated. In recent years, he has won the exclusive agency rights of cutting -edge cuts. In terms of diamonds, it has strong advantages.
The second, let's compare gold jewelry.
Thentes of foot gold jewelry, in fact, the products of each brand are similar. It is because the hardness of the foot gold is relatively low that the gold design has been very obvious in the design of the style. But different brands have different tilt. Look at the spokesperson of Lao Fengxiang, Zhao Yazhi. Therefore, Lao Fengxiang's positioning is more inclined to China's traditional cultural aesthetics, more Chinese style and classical beauty.
For Zhou Dasheng, their spokespersons are relatively young. They are the wives of the Huangjiao Lord, Yang Ying, before Yang Ying, Lin Zhiling was the spokesperson of Zhou Dasheng. The aesthetics of the younger generation, so the brand of Chow Dasheng is more inclined to the fashion route, and the age of the customer group is relatively young.
So compared with the two brands, in fact, there is no gold jewelry of that brand. Lao Fengxiang's long history has won the hearts of the people. It is very trustworthy. However, the main audience of the two brands is different. When choosing jewelry, you still have to choose the best style.
I I am Ai Hao, jewelry trainer, regularly answer questions for everyone, welcome private messages, comments or attention.
Old Fengxiang is an old brand in China. Generally, there are more golden styles and a little more golden purity. There are many styles, and there are fashion items that compare the trendy and hot models. Young people are easier to accept, depending on which one you want to buy.
The development process of two brands. It is credible to have a reputation for endorsing, but there will be differences in style, services and other aspects. This requires you to go to the store to understand and experience.
Is all said that the gold brands are not good or bad. There are only the size of the brand between them. Which brand is good? The gold jewelry of a brand is good, depending on what angle you understand.
The influence; Speaking of the old brand of Lao Fengxiang belongs to gold jewelry, it originated in 1848, a century -old national brand, has a long history and strong strength and strong strength. It can be seen that its influence. Zhou Dasheng jewelry belongs to the rising star, and it has only been established for more than ten years. It has no comprehensive strength of Lao Fengxiang in terms of qualifications and influence, so it is not a grade between influence.
The price-performance ratio; we all know that the higher the brand awareness, the higher the brand premium, and the higher the price will be. Usually the processing fee of the price of gold jewelry is high per gram/60-80 yuan. This is a big brand. Generally, the main products are gold (mainly depending on the style and process of gold), so there is no cost -effective problem in the price of gold. Zhou Dasheng will have certain advantages in terms of cost-effectiveness. This is also a market law. Generally, the price of gold is 20-40 per gram (mainly depending on the style and process of gold).
The consumer group; Lao Fengxiang's golden consumer group generally has certain economic strength, most of which are middle -aged women. They prefer to pay for the brand's high value. Zhou Dasheng is more trending to young fashion and wedding jewelry brands. The main products are diamonds. From its advertising spokesperson, advertising master color, advertising words can be felt, "Beauty because of love, born for love", for gold, for gold, for gold. Jewelry is not the main product of Zhou Dasheng, because the profit margin of gold products itself is very low.
In short, the brand cannot determine everything. We can only understand this, and according to our preferences, we can meet our needs, we think it is the best brand. The development direction of each brand is different, the concepts are different, and the product positioning is different. As long as the quality and process of gold jewelry have no problems, we all think it is good.
The shadow of Lao Fengxiang after liberation is not seen, and it is not newer after the reform and opening up.
The gold jewelry of Lao Fengxiang and Zhou Dasheng's two brands is almost the same. Lao Fengxiang has a long history. I tend to recommend Lao Fengxiang a little more.
The mellarly, the two brands are good from brand history, number of stores, profits, and gold prices.
Lao Fengxiang was founded in 1848. It has a long history and rich cultural heritage. It has been rated as the "China Gold Jewelry First Brand" by the Gold Association, with a sales outlet of 3000 . Business gross profit is only 7.78 %, and consumers just like jewelry companies with low profits.
The weekly was established in 2000, and the number of branches in the country is also about 3,000. Lao Fengxiang's gross profit shows that Zhou Dasheng's gold is not high.
It's simple data from these sets can be clearly seen that buying gold. If Lao Fengxiang and Zhou Da elected the family, Lao Fengxiang is better.
First, compare these two brands.
1. Lao Fengxiang is one of the earliest jewelry brands in our country. It has a century -old history. It was established during the Guangxu period (1848). Lao Fengxiang has a deeper cultural heritage, and the jewelry it produces is more in line with Chinese culture. At present, Lao Fengxiang has been identified by the Ministry of Commerce as the "Chinese old name", which shows its position in the jewelry market.
2, Zhou Dasheng was established in 1999. It has a history of 17 years. From the perspective of cultural heritage, Zhou Dasheng is not as good as Lao Fengxiang. At that time, Zhou Dasheng's development speed was very fast. On the month, Zhou Dasheng's store has exceeded 3,000. It was listed in 2017. Its market value ranked second in the country (the first place was Zhou Dafu, the third was Zhou Shengsheng, and the fourth was Lao Fengxiang). The strong development momentum cannot be underestimated. In recent years, he has won the exclusive agency rights of cutting -edge cuts. In terms of diamonds, it has strong advantages.
The second, let's compare gold jewelry.
Thentes of foot gold jewelry, in fact, the products of each brand are similar. It is because the hardness of the foot gold is relatively low that the gold design has been very obvious in the design of the style. But different brands have different tilt. Look at the spokesperson of Lao Fengxiang, Zhao Yazhi. Therefore, Lao Fengxiang's positioning is more inclined to China's traditional cultural aesthetics, more Chinese style and classical beauty.
For Zhou Dasheng, their spokespersons are relatively young. They are the wives of the Huangjiao Lord, Yang Ying, before Yang Ying, Lin Zhiling was the spokesperson of Zhou Dasheng. The aesthetics of the younger generation, so the brand of Chow Dasheng is more inclined to the fashion route, and the age of the customer group is relatively young.
So compared with the two brands, in fact, there is no gold jewelry of that brand. Lao Fengxiang's long history has won the hearts of the people. It is very trustworthy. However, the main audience of the two brands is different. When choosing jewelry, you still have to choose the best style.
I I am Ai Hao, jewelry trainer, regularly answer questions for everyone, welcome private messages, comments or attention.
Old Fengxiang is an old brand in China. Generally, there are more golden styles and a little more golden purity. There are many styles, and there are fashion items that compare the trendy and hot models. Young people are easier to accept, depending on which one you want to buy.
The development process of two brands. It is credible to have a reputation for endorsing, but there will be differences in style, services and other aspects. This requires you to go to the store to understand and experience.
Is all said that the gold brands are not good or bad. There are only the size of the brand between them. Which brand is good? The gold jewelry of a brand is good, depending on what angle you understand.
The influence; Speaking of the old brand of Lao Fengxiang belongs to gold jewelry, it originated in 1848, a century -old national brand, has a long history and strong strength and strong strength. It can be seen that its influence. Zhou Dasheng jewelry belongs to the rising star, and it has only been established for more than ten years. It has no comprehensive strength of Lao Fengxiang in terms of qualifications and influence, so it is not a grade between influence.
The price-performance ratio; we all know that the higher the brand awareness, the higher the brand premium, and the higher the price will be. Usually the processing fee of the price of gold jewelry is high per gram/60-80 yuan. This is a big brand. Generally, the main products are gold (mainly depending on the style and process of gold), so there is no cost -effective problem in the price of gold. Zhou Dasheng will have certain advantages in terms of cost-effectiveness. This is also a market law. Generally, the price of gold is 20-40 per gram (mainly depending on the style and process of gold).
The consumer group; Lao Fengxiang's golden consumer group generally has certain economic strength, most of which are middle -aged women. They prefer to pay for the brand's high value. Zhou Dasheng is more trending to young fashion and wedding jewelry brands. The main products are diamonds. From its advertising spokesperson, advertising master color, advertising words can be felt, "Beauty because of love, born for love", for gold, for gold, for gold. Jewelry is not the main product of Zhou Dasheng, because the profit margin of gold products itself is very low.
In short, the brand cannot determine everything. We can only understand this, and according to our preferences, we can meet our needs, we think it is the best brand. The development direction of each brand is different, the concepts are different, and the product positioning is different. As long as the quality and process of gold jewelry have no problems, we all think it is good.
The shadow of Lao Fengxiang after liberation is not seen, and it is not newer after the reform and opening up.