2 thoughts on “Our company has to conduct a market questionnaire survey, how can we let customers get prizes and send the questionnaire back,”
Leave a Comment
You must be logged in to post a comment.
Shopping Cart
You must be logged in to post a comment.
From a professional perspective, mailing questionnaires are the lowest successive survey method. Generally, about 30%of people can carefully fill in the questionnaire and send it back to the investigation company. The reason why there is such a low success rate is mainly because the process of sending the questionnaire is not easy to complete (even if the postage is paid), the value of small gifts will increase the answer rate to a certain extent, but The effect is not obvious, and the company's cost is improved. And how many customers will feel that they still need to fill in and send them out in the case of pre -paid gifts?
. If you have to use the form of mailing questionnaires, you must provide both gifts and envelopes paid by the postage, so as to ensure a certain amount of answers. But don't expect too high, you can be satisfied with 1/5 to 1/3 people.
By the way, some views on the first floor are questionable: Customers and you have completed the transaction, and they have not filled in the questionnaire for you; without filling in the questionnaire The willingness to explain what they think of your brand or they are worthless customers. This needs to be very careful in a business survey. In fact, you can really investigate that (some industries) are really valuable customers who are difficult to access or are unwilling to accept business interviews.
From a professional perspective, it is recommended that you can adopt a business survey method:
1. Because you already have a list of VIP users, you can use a certain sampling and find several in several samples. Representative customers use symposiums or qualitative forms of household interviews to obtain information. This cost is relatively high, but you can get a lot of very inspiring information;
2. If you just want to know targeted information, there is a rough range for investigating what to investigate. The quantitative questionnaire of the household is relatively high in terms of cost, mainly in the form of quantitative questionnaires, so that the conclusion is easy to quantify, and the data processing is more convenient; The appropriate method is to make a telephone access, that is, calling these VIP users. This is the lowest cost, but the length of the questionnaire is limited. Generally, the entire call process is limited to 15-30 minutes. Data processing is also more convenient.
The form of market survey is the first to depend on what the purpose of your survey is, is it exploratory or verifiable; The face visit is still called to open the seminar; finally it is the consideration of cost.
But what you need to recommend to you is that if you think that the information of the market research is important, it is not appropriate to cost it more than the cost.
Hi./lightson
Just post the prizes and questionnaires first?
The problem of recovery rate should not be too worried. As long as your questionnaire can be serious, responsible, and serious, then I think, each customer will not be treated, unless he is not you Real customers.
The real customers can not only increase sales figures for you, but also increase brand reputation for you. This part of the talent deserves you to spend money on the volume to maintain the customer relationship.
The people who only buy products, but look down on you, cannot be regarded as real customers. They should save the cost of maintenance on them and do the maintenance of real hungry customers.
If the questionnaire replies without submitting a questionnaire, it is not your real customer. You have to understand this, and you must use a good way to make the object you mail to understand this. this point. So your questionnaires are very important. It may not be high, but you can't let your customers feel that you don't take them seriously.